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Harley-Davidson, Inc. (HOG) institutional ownership

Latest close $26.54 Jul 23, 2026
Market cap$2.7B 52-week range SectorConsumer Cyclical
Funds holding · Q1 2026
359
reported HOG position changes
Top owners · Q1 2026
No disclosed owners are available.
Institutional activity · Q1 2026
Net sold $49M
208 buyers · 151 sellers

Harley-Davidson, Inc. (HOG) price and institutional activity

Dates

Q1 2026

$493M bought by 208 investors
Gate City Capital Management, LLC$44MFifthdelta Ltd$33M +206 more
$542M sold by 151 investors
Beutel, Goodman & Co Ltd.-$125MFMR LLC-$114M +149 more
Bought Sold Totals per quarter; hover a bar for the names.

Harley-Davidson, Inc. (HOG) institutional activity · 359

Investor Type Est. change Change Δ Own Date
Beutel, Goodman & Co Ltd. · Exited −$125M
Change −6.4M Δ Own −100.0% Date Q1 2026
Beutel, Goodman & Co Ltd. Exited· Q1 2026 −$125M −6.4M −100.0% Q1 2026
FMR LLC · Reduced −$114M
Change −5.8M Δ Own −99.1% Date Q1 2026
FMR LLC Reduced· Q1 2026 −$114M −5.8M −99.1% Q1 2026
H Partners Management, LLC · Exited −$49M
Change −2.5M Δ Own −100.0% Date Q1 2026
H Partners Management, LLC Exited· Q1 2026 −$49M −2.5M −100.0% Q1 2026
Gate City Capital Management, LLC · New +$44M
Change +2.3M Date Q1 2026
Gate City Capital Management, LLC New· Q1 2026 +$44M +2.3M Q1 2026
Fifthdelta Ltd · Added +$33M
Change +1.7M Date Q1 2026
Fifthdelta Ltd Added· Q1 2026 +$33M +1.7M Q1 2026
UBS Group AG · Added +$32M
Change +1.6M Date Q1 2026
UBS Group AG Added· Q1 2026 +$32M +1.6M Q1 2026
Two Sigma Advisers, LP · Exited −$30M
Change −1.5M Δ Own −100.0% Date Q1 2026
Two Sigma Advisers, LP Exited· Q1 2026 −$30M −1.5M −100.0% Q1 2026
Third Avenue Management LLC · New +$29M
Change +1.5M Date Q1 2026
Third Avenue Management LLC New· Q1 2026 +$29M +1.5M Q1 2026
Bank of America Corp · Added +$28M
Change +1.4M Date Q1 2026
Bank of America Corp Added· Q1 2026 +$28M +1.4M Q1 2026
Aegis Financial Corp · New +$27M
Change +1.4M Date Q1 2026
Aegis Financial Corp New· Q1 2026 +$27M +1.4M Q1 2026
Two Sigma Investments, LP · Added +$26M
Change +1.3M Δ Own +76.6% Date Q1 2026
Two Sigma Investments, LP Added· Q1 2026 +$26M +1.3M +76.6% Q1 2026
Norges · Exited −$25M
Change −1.3M Δ Own −100.0% Date Q1 2026
Norges Exited· Q1 2026 −$25M −1.3M −100.0% Q1 2026
AQR Capital Management LLC · Added +$24M
Change +1.2M Date Q1 2026
AQR Capital Management LLC Added· Q1 2026 +$24M +1.2M Q1 2026
Pine Valley Investments Ltd Liability Co · Added +$22M
Change +1.1M Date Q1 2026
Pine Valley Investments Ltd Liability Co Added· Q1 2026 +$22M +1.1M Q1 2026
Donald Smith & Co., Inc. · Added +$22M
Change +1.1M Date Q1 2026
Donald Smith & Co., Inc. Added· Q1 2026 +$22M +1.1M Q1 2026
Data through Q1 2026 · filed Jun 8, 2026
15 of 359

Famous investor activity in Harley-Davidson, Inc. (HOG)

Harley-Davidson, Inc. (HOG) insider trading

Company insiders, action and economics first; trade and filed dates last.
Dates
Insider Title Type Price Qty Value Owned ΔOwn Trade date Filed date
Root Jonathan R. · Officer Sell −$38K
Price $24.44 Qty −2K Owned 29K ΔOwn −5.0% Trade date Jul 1, 2026 Filed date Jul 6, 2026
Root Jonathan R. Officer Sell $24.44 −2K −$38K 29K −5.0% Jul 1, 2026 Jul 6, 2026
Root Jonathan R. · Officer Sell −$37K
Price $23.87 Qty −2K Owned 31K Trade date Jun 1, 2026 Filed date Jun 3, 2026
Root Jonathan R. Officer Sell $23.87 −2K −$37K 31K Jun 1, 2026 Jun 3, 2026
Sylvester Maryrose · Director Grant (A) 6K
Owned 6K Trade date May 21, 2026 Filed date May 26, 2026
Sylvester Maryrose Director Grant (A) 6K 6K May 21, 2026 May 26, 2026
Reintjes Matthew J. · Director 2 operations 9K
Owned 6K Trade date May 21, 2026 Filed date May 26, 2026
Reintjes Matthew J. Director 2 operations 9K 6K May 21, 2026 May 26, 2026
Nova Daniel J. · Director 2 operations 11K
Owned 7K Trade date May 21, 2026 Filed date May 26, 2026
Nova Daniel J. Director 2 operations 11K 7K May 21, 2026 May 26, 2026
Masood Rafeh · Director Grant (A) 11K
Owned 11K Trade date May 21, 2026 Filed date May 26, 2026
Masood Rafeh Director Grant (A) 11K 11K May 21, 2026 May 26, 2026
Golston Allan C. · Director Grant (A) 6K
Owned 6K Trade date May 21, 2026 Filed date May 26, 2026
Golston Allan C. Director Grant (A) 6K 6K May 21, 2026 May 26, 2026
Flees Lori Ann · Director Grant (A) 9K
Owned 9K Trade date May 21, 2026 Filed date May 26, 2026
Flees Lori Ann Director Grant (A) 9K 9K May 21, 2026 May 26, 2026
Alstead Troy · Director Grant (A) 6K
Owned 6K Trade date May 21, 2026 Filed date May 26, 2026
Alstead Troy Director Grant (A) 6K 6K May 21, 2026 May 26, 2026
Root Jonathan R. · Officer Sell −$38K
Price $24.21 Qty −2K Owned 33K Trade date May 19, 2026 Filed date May 21, 2026
Root Jonathan R. Officer Sell $24.21 −2K −$38K 33K May 19, 2026 May 21, 2026
Sylvester Maryrose · Director 2 operations 0
Owned 0 Trade date May 14, 2026 Filed date May 18, 2026
Sylvester Maryrose Director 2 operations 0 0 May 14, 2026 May 18, 2026
Masood Rafeh · Director 2 operations 0
Owned 5K Trade date May 14, 2026 Filed date May 18, 2026
Masood Rafeh Director 2 operations 0 5K May 14, 2026 May 18, 2026
Golston Allan C. · Director 2 operations 0
Owned 6K Trade date May 14, 2026 Filed date May 18, 2026
Golston Allan C. Director 2 operations 0 6K May 14, 2026 May 18, 2026
Flees Lori Ann · Director 2 operations 0
Owned 0 Trade date May 14, 2026 Filed date May 18, 2026
Flees Lori Ann Director 2 operations 0 0 May 14, 2026 May 18, 2026
Farley Jr James D. · Director 2 operations 0
Owned 0 Trade date May 14, 2026 Filed date May 18, 2026
Farley Jr James D. Director 2 operations 0 0 May 14, 2026 May 18, 2026
15 of 83
15 of 83 Sign in to continue to older insider transactions.

Harley-Davidson, Inc. (HOG) activist and large shareholders

Dates
Owner/Filer identity Shares reported % of shares outstanding Filing date
Vanguard Group Inc 13.7M
% of shares outstanding 10.2% Filing date Jun 10, 2024
Vanguard Group Inc 13.7M 10.2% Jun 10, 2024
Blackrock, Inc. 10.6M
% of shares outstanding 9.4% Filing date Apr 24, 2026
Blackrock, Inc. 10.6M 9.4% Apr 24, 2026
Donald Smith & Co., Inc. 10.0M
% of shares outstanding 9.0% Filing date May 14, 2026
Donald Smith & Co., Inc. 10.0M 9.0% May 14, 2026
BlackRock Inc. 11.2M
% of shares outstanding 8.0% Filing date Jan 25, 2024
BlackRock Inc. 11.2M 8.0% Jan 25, 2024
Boston Partners 7.3M
% of shares outstanding 5.6% Filing date Nov 14, 2024
Boston Partners 7.3M 5.6% Nov 14, 2024
Vanguard Capital Management 6.0M
% of shares outstanding 5.3% Filing date Apr 30, 2026
Vanguard Capital Management 6.0M 5.3% Apr 30, 2026
Invesco Ltd. 1.9M
% of shares outstanding 1.2% Filing date Jan 31, 2022
Invesco Ltd. 1.9M 1.2% Jan 31, 2022
FMR LLC 51K
% of shares outstanding 0.0% Filing date May 6, 2026
FMR LLC 51K 0.0% May 6, 2026
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Harley-Davidson, Inc. (HOG) ownership FAQ

Who owns HOG?

359 reporting institutions disclosed HOG position changes in the Q1 2026 snapshot.

How is institutional activity calculated?

For each manager, WhoBought compares accepted consecutive 13F share counts. Share change is current shares minus prior shares. Estimated dollar change is that signed share change multiplied by the split-adjusted quarter-mean close. The activity table on this page uses Q1 2026.

What are activist and large shareholder filings?

An investor crossing 5% of a share class generally files Schedule 13D for activist intent or Schedule 13G for a passive position. The technical form names appear here rather than in the activity rows.

Where does this data come from?

Ownership and institutional activity come from SEC Form 13F filings. Insider activity comes from SEC Form 4, and large-shareholder activity from SEC Schedules 13D and 13G. FMP supplies price data only. Company logos use the local verified Parqet cache with one shared fallback.

Why are ownership reports delayed?

Form 13F is a quarterly disclosure and is normally filed after the quarter ends. Every ownership and activity value therefore names its represented period; it is not presented as a live position.

How are missing table values shown?

A muted dash marks a missing table value. It means the filing omitted the value, comparable data is unavailable, or no prior position exists for comparison.